Using pop-up flash should only ever be a last resort. It creates nasty light that ruins photos and wastes a decent camera and lens. I’ve been showing friends how to bounce their on camera flash using a business card for years, but finally someone has made a product that does it a lot better. Bouncing your flash off a ceiling or wall softens it, and will turn that nasty pop-up flash into a useful tool that can create better pictures.
Check out www.lightscoop.com for some more info!
(photo courtesy of lightscoop.com)